Paper Thin: Nita, Papfar jeans

I love denim.
Really, i might call my memoirs "Confession of a former demin fanatic". I am, however, hoping my life spirals down a more riveting course so i don't have to. Please, let's all hope it does

I once had what about 30 or so pairs, all different styles and colours, of course, i don't/didn't discriminate... until that one time that this guy i had a major crush on laughed at my uber cool high-waisted light-wash denim. I remember it like it was yesterday... the pointing, the laughing, the quite accurate comment i had way too long of legs and short of a torso to be wearing such.... traumatic.

Well, i now own 4 pairs-i miss the old me with a bigger wardrobe. I hope all those people with my cool clothes are taking good care of them.
But i never really invested in designer denim. Well, i could care less about designer denim. I was/am all about my Uniqlo skinnies. Hail Uniqlo, Hail the former press pass that gave me 25% discount at Uniqlo. Sigh, i miss those days. Melancholic Tuesday!

But, back to the present, sans discount card, and currently in some size 0 Papfar Skinny jeans drinking my peppermint tea and working as Ira Glass entertains me with dispatches from le jungle Americana. And dudessss, these jeans are heaven. They fit so well, every where. Naturally, it's Danish. All great denim brands, i feel are scandinavian.. hello acne!! awesome brand. Anyways, I am in love. I will wear these jeans everyday until they smell funny. Thank you Papfar. Thank you.

French Tomboys

image from Elle, Street Chic.
hot. i am her. on the inside. with cooler hair and i would have paired the outfit with wedges. because wedges are the TRUTH

Rouge Ceiling

Image courtesy of Alyson Fox

"There is an opaque film
between the piquant taste of youth i savoured
and where i stand now, famished
out of your periphery
but with these red blinders i claim the spotlight" © fashionandfables



Thanks to a study funded by Procter & Gambler, i now know that to be taken seriously in the workplace i should cake my face with war paint. Not too much of course, because my co-workers might mistake me for a slapper headed out for a night on the town... but but.. what's too much for you co-workers? Since i work from home this really shouldn't bother me. But well, i might not want to work from home forever...

It's obviously a little funny because while cosmetics go way way back, think Sumerians, Egyptians, Syrians, Babylonians, Persians and Greeks, until the late 19th-century it was thought that only promiscuous women wore make-up... oh, how the times have changed!

The whole study reminded me, in a good way, of a series of photographs by the amazingly talented and beautiful Alyson Fox who also makes movies and adorable illustrations.
To emphasis the importance of red lipstick in emboldening women, she showcases women of all ages with scarlet lips. Since all i wear is red lipstick, you understand why i loved this.
love it.
love her.
wear makeup to work so people will think you are competent! We now have a rouge ceiling to battle. Get it? I know not the strongest of jokes. back to work. wee bit brain dead

Crisp. Kooples.

Branding is everything.
If you are selling stardust, world peace, or a manuscript about vampires, then, of course, by all means fire your creative team and spend that budget on a holiday, after building a hot tub in your house and hiring a yoga instructor for a 6am daily wake up call... what i would do! But since most of us are pushing services, amenities or products that have already been realised in one form or another, i would suggest keeping a team on retainer; originality is trite, non?.
So you brand. It's a simple formula, yet it blows my mind when executed correctly.

First, of course you take a concept that will tug on heart strings, maybe inflate egos, recreate a safe space or perhaps mask insecurities.. and promise a road map to realising that dream. The road map is of course your product. And you weave it around and around, ever so intricately, that at some point your brand eventually becomes synonymous with the dream and the map. It's brilliant.
Kooples, a new french brand, has an amazing new ad campaign and branding where uber trendy, "frenchie" and good-looking couples look back on their relationship. I mean, i even forget it's about clothes. Really, i could care less about the clothes right now. And i am all about clothes. All i now associate Kooples with is getting a hot trendy French boyfriend in amazing clothes that will hold my hand and let me read the Sunday newspaper.

That, ladies and gentlemen, is "crisp". (watch How to Make it in America for reference)
Or this space because i will be blogging about that super awesome TV SHOW.