Madewell is Made-well

It's very hard for me to think of Madewell as an American brand. I can't help it. My eyes and mind tell me it should be french, mais non it's American? American brands, well American brands, don't tend to create anything as easy and chic as Madewell.

Oh dear, i might be stoned for saying this. Wait, i can redeem myself.
Let's have a fashion history class here . Take Bill Blass, Donna Karen, Ralph Lauren even Marc Jacobs, all awesome designers, but really none of them are effortless, not really.
I mean it as a compliment. Madewell is awesome.
It's simple, it delivers, and it makes women believe that all they need to be hot is to wear a nice striped t-shirt, fitting pair of jeans, perhaps a cardigan and a splash of colour; It's very french, very conscious of the importance of styling.

But can't argue with the fact that it's Americana. Hats off to Madewell’s Head of Design, Kin Ying.
Madewell is also very clever; they have collaborated with the likes of Alexa Chung and Dree Hemmingway, both very effortless. Madewell just released a holiday video with Dree Hemmingway. Can't find it on youtube alas.... so you will have to enjoy Alexa's videooooooooo.