Tuesday 15 February 2011

Industrie Magazine

Image from the first issue of Industrie.

As consumers, perched rows away from the backstage where all the magic happens; where masks are steamed of creases and fantasies are altered and tapered to fit just right; tight enough to keep you aspiring... it is easy to become fixated with certain ideas about the fashion industry. These notions go beyond the images of dresses we single out for purchases, hairstyles we are determined to recreate infront of a mirror and accessories we hope will keep us afloat in a tide of monotony.

It's the people behind the dream that hold our attention the most; they are the ones we build up when we flip page after page.
We are fascinated by their lives, their wardrobes, i am sure we couldn't even mind knowing their coffee order either :)

The dream makers. Or as i like to say The wizards of Oz. The truth is there are not all together that different from you, they just choose to follow a dream. Don't believe me check out "Industrie Magazine"
Founded in 2009 by Erik Torstensson and Jens Grede, the magazine is " dedicated to the culture of fashion". Rather than detailed descriptions on trends, what you get is a backstage pass so say, what you do with that pass of course is your choice. But you have a chance to read in-depth stories about buyers, designers, models and people behind the scene, to see it that although it is a very creative, inspiring and energetic industry, it is also hard work. It is at the end of the day just like any other industry; it is an industry!

The styling and presentation is clean and sophisticated, not to the mention high calibre of writers that hoist it way above most publications (hire me, hire me you can have locks of my hair. jokes jokes) The second issue is currently out. Check it out. Yes it cost like a week worth of nuts at Holland & Barretts but it is pretty mon amis. And i am a sucker for a pretty face :)

1 comment:

  1. Magazines on iPad look stunning. I love reading digital magazines on iPads and iPhones. I use Other edition's newsstand for reading digital magazines. Industrie Magazine

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